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Taylor Swift to appear on Capital Breakfast

DigitalSpy.co.uk – Taylor Swift has teamed up with Capital Breakfast to set hosts Dave Berry and Lisa Snowdon a terrifying challenge.

The ‘Shake It Off’ singer will join the pair for a special one-off breakfast show on Thursday, October 9, to be hosted from London’s Shard – the tallest building in Western Europe.

However, Swift has already set the pair a challenge – to raise more money than the other for Global’s Make Some Noise charity, with the loser facing a dizzying forfeit.

Berry and Snowdon have 11 days to attract support and donations from listeners and famous faces. Whoever raises the least money must undertake Swift’s punishment – a window-cleaning shift at The View from The Shard, which towers 1,000 feet above London’s streets.

Berry said: “I’m absolutely terrified of losing out to Lisa on this challenge, so I’m going to need everyone’s support. I’m pulling out all the stops to raise as much money as possible for our new charity, Global’s Make Some Noise, so please get behind me and donate!”

Snowdon added: “The forfeit for losing this challenge is possibly one of the most terrifying things I’ve ever been faced with – thanks Taylor! I need everyone’s support on this – help me get Dave up there! Come on London, I need your help!”

Global’s Make Some Noise is a new national charity which aims to improve the lives of disadvantaged children and young people. It unites all of Global’s radio brands, including Capital, XFM, Heart and Gold.

Noel Gallagher will take part in a question and answer session for XFM in aid of the charity.

September 29, 2014   0 Comments
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Taylor Swift Interviewed on Tout le monde en parle

Taylor Swift was interviewed on Radio-Canada’s Tout le monde en parle, see photos in our gallery and watch the full interview below!

GALLERY LINKS:
TV Appearances > 2014 > September 25 – Tout le monde en parle

September 29, 2014   0 Comments
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Taylor Swift to launch her latest perfume in Australia

The Daily Mail is reporting that Taylor is going to launch her newest perfume called “Incredible Things” in Australia. Read the article below!

DailyMail.co.uk – She’s previously released three perfumes, which have proved popular with adoring fans.

And now American singer Taylor Swift is releasing a fourth scent, but this time the fragrance will be launched in Australia.

The 24-year-old is expected to touch down in Oz in the coming months and while Down Under she will debut her brand new perfume titled Incredible Things.

Taylor’s upcoming trip to Oz will see her promote her new album 1989 as well as her hit song Shake It Off.

She will also perform during the grand final of X Factor Australia in late October, bringing her unique energy to the reality show.

But Aussie fans are in for an extra treat with the Grammy Award winner set to launch her new fragrance, which will be exclusively available at department store Myer on November 23.

Selected pharmacies and rival department store David Jones will also stock the perfume from December 7.

The scent is a composition of velvety petals and creamy woods, wrapped in a soft veil of vanilla and musk.

The all important bottle is covered in vibrant pink and yellow water colours, with a green silhouette of Swift.

While unlucky for some, the singers favourite number 13 is embossed in the gold metalized cap.

Taylor has launched three successful perfumes in the past, Wonderstruck, Wonderstruck Enchanted and Taylor by Taylor Swift.

GALLERY LINKS:
Products & Campaigns > Fragrances > Incredible Things > Bottle

September 27, 2014   0 Comments
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Taylor Swift to perform at Rock in Rio USA 2015

It has been announced that Taylor is taking the stage at Rock in Rio USA in Las Vegas next year!

Yahoo.com – Taylor Swift and Metallica are among the performers set for the U.S. debut of the Rock in Rio music festival next year.

The festival announced Friday that No Doubt and Linkin Park also will perform on the main stage during the four-day event in Las Vegas. The Deftones and John Legend will perform on a different stage.

Rock in Rio USA will take place May 8-9 and 15-16.

A group including casino company MGM Resorts plan to build a 33-acre open-air music venue on the Las Vegas Strip for the festival. The layout is expected to include five stages

September 26, 2014   0 Comments
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Taylor Swift Teams With Subway, Diet Coke For #MeetTaylor Promotion

Billboard is exclusively reporting about Taylor’s new campaign with Subway and Diet Coke. Read the full article below!

Billboard.com – Want to meet Taylor Swift on her next tour? Subway’s got you covered.

The world’s largest restaurant chain (42,741 locations globally) is teaming up with the best-selling pop star and Diet Coke for #MeetTaylor, a campaign that will give 31 fans a chance to win paid trips to meet Taylor Swift on her 2015 concert tour – one for every day in October, in anticipation for the Oct. 27 release date of her fifth album 1989.

The promotion kicks off October 1, with fans able to enter by purchasing a limited-edition, Swift-branded Diet Coke cup that will include a specially-marked code to enter the #MeetTaylor contest on www.subway.com or the Subway Freshbuzz App. Subway will advertise the Taylor tie-in via TV, radio, social media and in-restaurant advertising, with an undisclosed media spend that chief marketing officer Tony Pace indicates may increase as the campaign picks up steam.

The whole marketing model is moving much more to a real-time circumstance, which is really beneficial when you’re working with a star as big as Taylor Swift,” Pace says. “Taylor reaches a really broad swath of millennials that are very engaged with her music, and because she’s been so astute about her presence in social media, a lot of people in that demographic really identify with her.”

Swift is no stranger to teaming with brands both in and outside of an album cycle. For 2012’s Red alone she teamed with Target, Walgreen’s Ked’s, CoverGirl and Elizabeth Arden, adding Diet Coke in early 2013 for a “long-term partnership” that included signing on as a Red tour sponsor. Perhaps most notably, Swift previously worked with Papa John’s during Red’s release week for an album-bundle deal that contributed 9,000 copies to her massive 1.2 million-selling debut. Pace says Subway will mention 1989 and its release date in marketing materials, but will not sell physical copies of the album at Subway locations.

From a logistics standpoint, it’s a little tough,” Pace says. “Folks would say, ‘Well, just send x number of albums to a given restaurant,’ and that’s a little bit complicated because the demand is gonna be different at each restaurant when you’re dealing with physical inventory. We were able to work this out in a way that made sense for our system and her team.”

While Papa John’s and Walgreen’s are not expected to return for Swift’s 1989 promotion cycle, Target has already announced its latest deluxe-edition exclusive, with fresh campaigns from Ked’s and Diet Coke expected to roll out in the coming weeks as well.

The contest entry will run through November 15, for U.S. residents only, aged 13 or older, with grand prizes of a trip for two that includes airfaire, hotel, transportation, $500, concert tickets and meet-and-greet passes.

GALLERY LINKS:
Products & Campaigns > Diet Coke > 2014 Campaign > Subway Promotion

September 26, 2014   0 Comments
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Taylor Swift to attend Scholastic Event

It was announced today that Taylor will be attending a Scholastic Event to celebrate the power of reading. She will be having a conversation with them on October 29. Make sure to register here to watch it!

OOMScholasticblog.com – We’re excited to announce this morning that on October 29th at 1pm ET, global superstar Taylor Swift will be joining us for an up-close and personal conversation about what books and reading mean to her. And you’re invited to tune in and watch!

In this 30 minute webisode, Taylor will share with kids which books have influenced her life and how reading and writing have opened her world.

Kids, teachers, parents, and book lovers everywhere are welcome. You can register for free here. Prepare to be inspired.

September 24, 2014   0 Comments